Bombay, November 15, 2021: As parents strive to reduce their children’s screen time across India, children’s content on OTT audio platforms in the form of nursery rhymes, songs and podcasts has become a popular non-music segment in the fast growing streaming industry in India.
With a rich storytelling history in the country and new digitally focused content creators emerging in the media economy, there has been a 50% increase in children’s content on Gaana, demonstrating a lot of promise in content aimed at children. In addition to helping reduce screen time for kids, infotainment podcasts, nursery rhymes and a diverse song library also ensure fatigue-free content consumption for young minds. This is particularly impacting as children benefit from limited mobility due to the ongoing pandemic and the closure of many schools.
“The library of diverse content allows my children to have fun, engage and pass on knowledge to my children thanks to their diversity. I mean, I can’t tell you how many conversations my kids have around Panchtantra ki kahani and Akbar Birbal just by listening to them on Gaana. Sangeeta Chaudhary, the parent of a child aged 7 and 5, said.
With so much potential, Gaana is poised to add to its vast content of children’s music and nursery rhymes by creating the largest library of children’s content in the country while delivering a wide range of interesting children’s shows including Panchtantra Ki Kahaniyan, Akbar Birbal Stories – Hindi Moral Tales, Ria Rabbit’s World Of Stories, My Friend Vishnu, Fairy Tales with Granny MacDuff Podcast & Aur Kuch Kahaniyan, among others.
Speaking on the explosion of content related to children, Sandeep Lodha, CEO of Gaana, said, “Gaana has seen a significant increase in the number of young listeners over the past year and a half. Thinking back to the days when family entertainment meant sitting around the radio, kids podcasts are a great way to engage the other senses (no screens!) And experience the entertainment and education of the world. ‘a new way. Not only has Gaana seen the number of listeners increase by over 50%, but the retention rate for children’s podcasts is also high, as kids love to come back to the same stories over and over again. Many educational podcasts also help children as schools are closed and children seek other means of education. With the increasing demands of Kids podcast, the offer has also increased significantly! “
“Ria Rabbit’s World Of Stories podcast features original and beautifully narrated, kid-friendly audio stories that are not only entertaining, but also promote learning, social skills and good values. They keep kids engaged while reducing screen time and also help develop great listening skills. We have been closely associated with Gaana.com since our launch, and they have been instrumental in popularizing our podcast with children across India. Happy children’s day! Keep listening! ”Added Prashant Pinge, author and CEO of Ontamo Entertainment.
Podcasts are a great way to introduce children to the world of spoken word writing. Podcasts not only help control screen times, but also develop children’s imagination, curiosity and listening skills. Today we are seeing a shift in consumer behavior, with young children actively opting for audio content and families spending quality time together listening to podcasts. On this children’s day, I will recommend that all parents explore podcasts for the richness and diversity of the content on offer. With over 45 podcasts, Chimes Radio is today India’s largest podcast network for children and families and Gaana is our strategic partner in distributing this content to the public. Gaurav Gupta, CEO of Chimes Radio agrees,
Gaana currently hosts over 30,000 diverse shows and podcasts spanning 21 categories such as Comedy, Bollywood, Devotion, News, Kids, Motivation, Astrology, Business, Lifestyle and Culture, and Self Help, among others.