Childrens health

Nemours Childrens Health announces new branding and results-driven care model

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The founder’s name will remain on the Wilmington area site.

The Nemours children’s health system has announced a rebranding.

The new name and brand were shared with Nemours associates during a virtual Founder’s Day event commemorating the philanthropic legacy of Alfred I. duPont.

“Nemours’ new strategy is designed to realize our vision of creating the healthiest generations of children,” said R. Lawrence Moss, MD, CEO of Nemours Children’s Health. “Our commitment to transforming children’s health recognizes that we need to rewrite its definition. Experts estimate that eighty percent of a child’s ability to be healthy occurs beyond a doctor’s office. We are committed to working with public, private, government and community partners to address the social determinants of health through a holistic approach beyond health care that includes home, school and community. The geographic and demographic makeup of Nemours care sites makes them a unique structure to serve as a test case for the ambitious goal of fundamentally changing the way America cares for children.

The organization will simplify its name to Nemours Children’s Health, creating a unified brand across the five-state health system, which operates two hospitals, including the flagship hospital near Wilmington, a network of nearly 80 primary care practices and specialists, a national Policy & Prevention office, an international program and a corporate headquarters in Jacksonville, Florida. The change at Nemours Children’s Health will take place in August.

“Nemours’ vision, strategic plan and new brand are intertwined, all reflected in its new brand called ‘The Loop of Care’, which represents both the lasting relationship between a child and the caregiver, as well as the quest Nemours’ continuous innovation, ”said Sarah Sanders, Senior Vice President and Chief Marketing Officer of Nemours Children’s Health. “Our healthcare system has always been recognized for its excellence in pediatric care, but also for the relationship created between families and our providers, which translates into an experience of trust and genuine bond. The Loop of Care represents Nemours’ unique approach to patient care and its bright future as an organization dedicated to improving the world in which every child lives.

The Nemours Foundation will remain the official name of the organization, which provides more than 1.7 million appointments with patients each year. The changes announced today will be reflected in the names of its hospitals and specialized, primary and urgent care facilities to more closely tie the Nemours name to the breadth of communities it serves. Nemours will rename the Nemours / Alfred I. duPont Children’s Hospital to Nemours Children’s Hospital, Delaware.

To honor Alfred I. duPont as benefactor of Nemours, Nemours created the Alfred I. duPont Campus which houses several entities located on its estate: Nemours Children’s Hospital, Delaware, Nemours Mansion and Gardens, and the Carillon Tower and serves as the last home of Alfred I. duPont, his wife, Jessie Ball duPont, and his brother-in-law, Edward Ball.

“The name of the Delaware campus after Alfred I. duPont is a fitting tribute to both his foresight and his heritage,” said Gina Altieri, executive vice president and director of corporate communications for Nemours Children’s Health. “His intention to make a lasting contribution to the care of children – the children of Delaware foremost among them – is being realized in the modern hospital that exists today. As an inventor and a maverick, we believe that Mr. duPont would be intrigued by the idea of ​​redefining health and proud that Nemours serves as a model of innovation in the delivery of pediatric health care.

Nemours’ ultimate goal is to play an important role in aligning the financial incentives of the U.S. health care system to support a payment for health model to ensure delivery of the services and resources needed to achieve better outcomes. health.

Thanks to the new plan, Nemours will also increase investments in initiatives, including improving its model of child health care as a whole, valuing, creating and promoting a national strategy for children’s health, l innovation in health care delivery system research and the exploitation of clinical expertise.

These ambitious goals require a multi-stakeholder approach to address preventive social, economic and demographic factors that impact a child’s health, such as health equity, food insecurity, housing, homelessness, exposure to violence, racism and others with the same vigor used. to treat children with acute and emerging health needs, a statement said.

“Nemours is committed to playing a leadership role in the transformation of healthcare by advocating for a payment for health model. This platform has an impact on the children of the communities we serve as well as those who may never come into our home. We must align the collective expertise, community partnerships and operations of our health system to achieve this noble goal, ”said Moss.

Nemours was established through the legacy and philanthropy of Alfred I. and Jessie Ball duPont with the opening of the Alfred I. duPont Institute in 1940.

DuPont’s last wishes were for a hospital to be built on the grounds of the Domaine de Nemours, his home in Delaware, named after his great-great-grandfather, Pierre Samuel DuPont de Nemours, who had represented the district of Nemours. in the national assemblies of France.

Alfred duPont, inventor and supporter of medical research, believed in the importance of nature and light in healing, which is now integrated into hospitals and outpatient clinics in Nemours.

Alfred DuPont had ties to Delaware and Florida. After leaving DuPont Co., he built a business empire in Florida that included forests, real estate, and a railroad.


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