Childhood analysis

They create games to stimulate creativity in childhood and analyze export

In 2019, Estanislada Roca and Cecilia Rizzi they set out to create a common project that would allow them to create a balance between work and family life. Thus was born Us Art, an SME with which they develop DIY kits for children aged 3 to 13.

They are boxes full of elements that allow you to play with different textures and colors to create, express yourself, have fun and be amazed by your own works of art. The objective of We Art is to challenge the imagination, so that children are protagonists and can develop their own creativity, far from the screens, share the entrepreneurs.

Roca and Rizzi found a market niche: until the launch of We Art, few proposals on the toy market aroused the imagination and creativity of the youngest. “The difference between We Art and other toys is that allows unlimited creation, fits and adapts to different ages, and the most important for us is that it integrates different generations. Children can play with their friends, siblings, parents and grandparents. We are very happy with the result, it is a proposal with many materials, shapes and colors ”, says Roca, founding partner of We Art.

“We started the project with three products and the acceptance by our customers prompted us to integrate more proposals. It happened with the kit Emotions: we started from an idea with our design team and psychology graduate Paula Durán, we realized a didactic game, which invites children to recognize and express their emotions in a fun way, keeping the essence of We Art, ”adds Rizzi.

It is that after a year crossed by the pandemic, the members thought of a product to be able to explore the emotions of the little ones. With the “Emotions” kit, children can express joy, anger, fear, sadness and calm. The game offers three activities, crossed by each emotion. For example, if you are angry you can make an anger thermometer, if you are happy you can make a jar of joy.

“Our goal was to create a kit that would invite us to play with our emotions through creativity and imagination. We have been fortunate that the product has reached the hands of pediatricians, educational psychologists and professionals who work with children, and we have not only had great acceptance from professionals, but also from the boys who have come back to school. consultations and requested this game. “, Roca.

For next year, We Art aims to start exporting to Chile and Uruguay. This is why they are focusing on a first analysis step, verification of costs and foreign trade requirements.

Another challenge is to integrate new boxes with different themes into the product portfolio and also to be able to bring it in droves within the country. “We have the dream that We Art is positioned as a brand of toys of art and creativity. Our idea is to surprise with each launch, always with the notion of space, movement and education ”concludes Rizzi.

Currently they have ocho kits: Box + 600, Box + 300, Box + 100, Emotions Pot, Souvenir Box, Birthday Decoration Box, Memotest Bag and Easter / Halloween / Christmas Boxes. Each presentation contains different elements: pipe cleaners, straws, sticks, sequins, eyes, wool, feathers, fabrics, sequins, among others, and comes with an ideas booklet.

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